Pokemon The Biggest Media Franchise: Surpassing Star Wars!!!

There is no doubt that Pokemon has captured the hearts of millions of children throughout the world. And at present, it begins as one of the highest media franchises, beating out others such as Mickey Mouse, Marvel etc. by $ 95 billion. It has gained such a lot of popularity by engrossing children and it’s players in it’s creative storyline and amazing marketing skills. In our present article we are going to talk about everything you need to know about the game and how it has become one of the biggest media franchises by gaining so much popularity. 

So without further ado let’s get started.

Pokemon: Gotta Cash em’ All

Love for Pokemon began with a simple black and white video game, in which the players had to capture around 150 creatures led by Pikachu. The game is now the highest grossing franchise of all time and has even left Star Wars behind! Isn’t it surprising? One aspect of the empire was collectible playing cards.

They were so popular in 1999 that they had to be banned from schools to prevent children from getting distracted. Though not of much cultural value as before, they are still extremely popular. It has even been reported that since January 2020 there has been a 60% increase in it’s sales. Some celebrities even helped to sell the cards for far more price than that of a few months ago.

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Strategies That led To Its Hype

If you want your brand to last for a longer time, you need to understand the needs of your target market and then evolve your strategy as per the changing times, and Pokemon has been successful in doing so. Here are some of the things that made it the biggest media franchise.

  • Target Your Primary Consumer And Evolve As Per That: 

The company did not change their basic ideas but they evolved with time and added new exciting features to the games in order to keep the children and others engaged. This enabled them to sustain, along with helping them increase their profits.

  • Did Not Change The Main Character, That Had Been Popular Since Forever: 

They never changed their main character Pikachu. Even the last year’s film featured telling the stories of its origins. It grossed around $34 millions throughout the world, and it’s no surprise that it exceeded any of its previous films. 

  • Keep A Note Of The Taste Of your Audience and Evolve As Per That

It is very evident that all the younger children with original tone and style  love Pokemon. The artists have been successful in keeping them engaged by bringing changes as per their demands. Not only this, they have also managed to Appeal to the older audiences.


Pokemon is one of the best-selling games of Japan and at present it is the most popular media franchise. It is true that they made children as their primary consumers. However, the reports reveal that the majority of its viewers are above the age of 18. Whatever the case is, they properly  have worked upon their strategies and did manage to be on the top.

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