Netflix announced a lineup of over 40 India originals that will debut this year on the service on Wednesday. The over-the-top company’s attempt to expand its presence in the country is highlighted by the bouquet of originals. Which includes a mix of movies, shows across genres, and documentaries.
Shergill said in an interview with FE, “This year marks the end of our fifth year. And it has been a journey of adding more stories to our slate. And broadening the stories…reaching out to more and more viewers.”
Premiering 40 Of It’s Originals This Year
Netflix, which competes in India with global players like Amazon Prime Video, Disney+Hotstar, along with a few homegrown services. Like Zee5 and AltBalaji, has been working on ways to attract more subscribers. Whether it’s by expanding its local content library or launching a low-cost mobile-only package.
Netflix India’s vice-president of content, Monika Shergill, says that the content lineup for 2021 is nearly three times that of previous years. According to Shergill, the company’s licensed pipeline is just as solid, and “put together, it’s a really big and entertaining slate.”
In the current year, Netflix will release the second seasons of a number of its famous web series. Including Delhi Crime, Jamtara, and Masaba Masaba. Aside from that, over ten films will be available for streaming. Including Taapsee Pannu’s Haseen Dillruba, Kartik Aryan’s Dhamaka. And a slew of documentaries and comedy specials starring Kapil Sharma.
“Our target audience reacts best to local content. But there was also a lot of experimentation with Spanish, Korean, and even Japanese anime. Many of our Hollywood films were also made available in Hindi. There’s plenty for everybody to watch, and we’ve been focusing on programming it more and more,” Shergill said.
According to a recent PwC survey, India is expected to overtake South Korea, Germany, and Australia to become the sixth-largest OTT market by 2024. Investments in Indian OTT material are expected to hit $700 million by 2020. OTT content costs are expected to rise at a CAGR of 18 percent between 2020 and 25 to reach $1.6 billion, according to Media Partners Asia analysts.
With originals and local acquisitions budgets on the rise, OTT content costs are expected to grow at a CAGR of 18 percent between 2020 and 25 to reach $1.6 billion.
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