Ye, a rapper and businessman will no longer work with Balenciaga because of the things he said about Jews. Some people are asking West’s business partners to do the same.
Why are companies ending up ties with Ye?
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Balenciaga’s parent company, Kering, told WWD that the brand no longer works with this artist and has no plans to do so in the future. It comes after weeks of bizarre behavior from the West.
Ye showed up unexpectedly for his brand Yeezy at Paris Fashion Week earlier this month. He wore a shirt with the controversial slogan “White Lives Matter.” Many people saw this as a racist response to the “Black Lives Matter” movement.
The 45-year-old artist visited social media to lash out at former colleagues and friends. Moreover, a top fashion journalist and Kering CEO Bernard Arnault criticized the move.
What did Ye Do?
Kanye West, also known as “Ye,” made many public appearances and interviews starting in early October. During these, he made anti-Semitic comments and conspiracy theories. Moreover, he criticized Black Lives Matter.
Various businesses ended relationships with him. Moreover, he was blocked on social media. This led to a lot of criticism and disapproval from his peers in the music industry. Here’s everything he’s said and what he regrets and doesn’t regret.
Women’s Wear Daily, a fashion news site, says that Paris-based fashion house Balenciaga has cut ties with rapper Kanye West. This was done when he cited several controversial comments, including one anti-Semitic (WWD).
Who all ended up collaborating with him?
Ye’s partnership with Gap ended last month, with both sides saying they were no longer going in the same direction.
Adidas said earlier this month that it was “reviewing” its partnership with Kanye. AFP asked Balenciaga and Kering to comment, but neither company did.
Last month, Ye was a model in Paris’s most recent Balenciaga show. He wore a military-style outfit and stood in a mud pit. Demna Gvasalia, who is the creative director of Balenciaga, has known the rapper for a long time. This year, the two of them started a clothing line together.
Read More about Kanye West’s tweet about Jews Here.
What was Kanye’s reaction after the controversy?
The rapper-turned-business mogul has said he has bipolar disorder. “Jeen-Yuhs,” a new Netflix documentary. Moreover, it showed that he still has mental health problems.
Ye’s Twitter and Instagram accounts were shut down because of his recent comments. Moreover, this included a rant about going “death con 3” on Jews.
He said he bought Parler, a conservative social media site. “This ia a world where conservative ideas are seen as controversial. We have to make sure we have the freedom to say what we think,” he said.