What if we told you that Netflix is going free for 2 full days? Do you have your watch list ready? Well, prepare it. Netflix is planning a two-day “event” that will allow non-subscribers in India to stream the company’s library without a subscription plan.
Netflix is planning to bring this move-in play on 4th December. It follows news that Netflix has ended free trial periods, choosing instead to focus on other marketing promotions to try and amass new subscribers. Netflix’s chief operating officer Greg Peters confirmed the promo on the company’s third-quarter earnings call, calling it “StreamFest,” and that it’s just for India for now. Peters believes that something like StreamFest “could really create an event.”
Users will not be required to provide any payment details to watch shows on Stream-fest. This is unlike the free 30-day trials that required users to put in their payment details. After their free trials, the company would deduct money according to the plan subscribed by the users.
The free trial comes at a time when rival OTT platforms are doubling down on offers to pull more customers to their platform. Until earlier this year, many subscription plans from Airtel used to offer free membership to Netflix. However, that’s not the case anymore. Most telecom players have now resorted to offering free annual membership to Amazon Prime Video and Zee5. Compared to Prime Video, Hotstar, and Zee5, Netflix plans cost more.