Micromax is finally making a comeback in India. Back in 2014, Micromax had the biggest market share in India. But, then the Chinese manufactures came to the market and Micromax couldn’t compete with them. But, Micromax is finally making a return and we hope this time they come prepared.
And there couldn’t be an any better time than this for Micromax to return. With anti-China sentiments rising among Indians due to the incidents at the border. And an Indian brand like Micromax can make a big splash in the market.
Micromax’s Twitter account released a video today wherein the company’s co-founder Rahul Sharma announced the return. He talked about the rise and fall of Micromax. And how the PM’s “Atmanirbhar Bharat” campaign inspired him to come back. And then later he revealed the name of Micromax’s upcoming smartphone series and showed the retail box. The series is called ‘in’.
He also did an interview with Technical Guruji, wherein he revealed that ‘in’ series mobiles are aimed towards gamers. They are going to be performance-oriented. The mobiles are going to come with stock android. There wouldn’t be any ads or bloatware.
Micromax is currently targeting the 7,000 to 15,000 price segment. Rahul said that they are hoping to disrupt the segment with their offerings.
A Geekbench listing earlier reported that a Micromax mobile is coming with Helio P35 or G35 chipset. But, Rahul has denied it.
The mobiles would be releasing in November And let’s hope that Micromax brings in some great mobiles.