In this evolving business world, the rapid rise of digitization has affected the way of marketing. My name is Kanishk and here are some important details about digital marketing for future business-centered minds.
Introduction to digital marketing
Buying behavior has drastically changed over the past decade more consumers are starting to buy online.
This shift in customer preference has made digital marketing important for e-commerce.
Digital marketing is a method to promote brands and products. It helps the brands in reaching desirable customer ads email marketing, social media, mobile technologies.
Type of Digital Marketing
Website marketing: Website is important to make a good first impression. According to adobe, 38% of people will stop engaging with the website if they found the layout and content unattractive.
Search engine optimization: It is a major factor if you want to convert customers into the digital age. Then you must master this specific technique. According to the forester, 71% of customers start their buying journey through search engines like google, yahoo search, etc.
Content marketing: When a business creates certain content assets aimed to attract customers blog posts social media posts e-books, case studies, videos-images, info-graphics, podcasts, and ad content.
Social media marketing: Using social media channels like Facebook, Instagram LinkedIn, Pinterest, and one of the biggest appeals of social media is that it allows businesses to reach a wide audience. 79% of American internet users are active on Facebook, according to a study.
Email marketing: Branded emails to communicate with the target audiences.
PPC advertising: Pay per click ads, or paying every time to the ad publisher when a new click leads to your ad. Google ads are the most popular PPC.
Skills Required For a Digital Marketer
Video: Videos have the potential to hold customer attention on retail websites for 2 minutes longer than average (which is a lifetime in the e-commerce world). More than 80% of the customers are likely to purchase after watching a detailed video.
SEO and SEM: Search engine optimization and search engine marketing Both SEO and SEM inform your entire digital strategy on both data and content level.
Data analytics: Google analytics will probably be central to your strategy gathering tools and learning data to use towards improving business strategy.
Be tech-savvy: Industry is very technology-driven you must be a quick learner.
Highlight unusual skill: Digital marketers should be curious to enjoy versatility forward-thinking business focused and strategy centered.