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How to optimize your WordPress website’s for success

What is SEO?

Ways to upgrading SEO for WordPress are critical and essential to increase the traffic of customers visiting the website. To boost the traffic for the website, you have look at best WordPress SEO practices which are explained in detail in this article. Search Engine Optimization is the full form of SEO. As the word says, search engine optimization optimizes the search of a particular website when suitable keywords are put in the content of the website. Several algorithms are used by Google and web portals to prioritize the ranking of web pages. To get into this priority, valid keywords have to be used in the webpage content. To improvise on the WordPress SEO, few tips need to be followed which are listed below.

  1. Visibility settings of the site need to be checked:

WordPress arrives with an inherent choice to lock-up the website from search engines. The objective of this choice is to provide time to exert effort to work on the website before its view in public. Nevertheless, this choice can be acquired by coincidence to make the website checked accidentally and this can be fabricated to make it disappear from search engine availability. This disappearance can be made visible if the website needs to show in the search engine.

Steps to be followed to do this (Below screenshot):

  • In WordPress, log onto the admin section and
  • Then check on the Settings » Reading page.
  • Do not select a search engine visibility icon.
  • Then click on the Save button.
  • 2. Usage of SEO Friendly URL Structures

SEO friendly URLs hold words that distinctly describe the content of the page. These are easily read by search engines and also by humans. SEO friendly URLs are mostly viewed by website lookers.

SEO friendly URLs are listed as under.

https://www.lplearner.com/how-to-install-wordpress/

https://www.lplearner.com/how-to-use-wordpress-tools/

Non-user friendly URLs look as under. The below URLs are not readable and not clear.

https://www.lplearner.com/?q=34586

https://example.com/technical/123

Steps to be followed to do this (Below screenshot):

In WordPress, please view the Settings » Permalinks page.

Select post name option

Then click on the Save button.

3. WWW vs non-WWW

Beginning with the website, one has to fix up the website address in either of the below formats.

www format – (http://www.example.com)

non-www format – (http://example.com)

Search engines review the above two addresses differently.

Steps to be followed to do this (Below Screenshot):

In WordPress, please view the Settings » General page.

Type your URL in ‘WordPress Address’ and ‘Site Address’ fields.

Then click on the Save button.

4. The Best WordPress SEO plugin

A plugin is available for each aspect in WordPress and SEO is one of the best points about WordPress is that there’s a plugin for everything, and SEO is no exception. One has to use the best plugin options.

XML Sitemaps

An XML Sitemap is a distinctively formatted file that catalogues each page on the website. It enables search engines to detect all the contents. This helps to improve rankings of the site which in turn makes the pages visible on the website. This also depends on the type of SEO plugins used. Yoast SEO plugin voluntarily creates an XML sitemap.

These are few of the techniques to make our WordPress SEO user-friendly visiting our page.

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